The Role of Vertical Integration in Wound Care
Why Gentell Offers a More Resilient and Aligned Model for New Zealand.
In the current healthcare landscape, reliability of supply, consistency in quality, and cost efficiency are not optional; they are foundational to sustainable clinical practice. Venture Medical is proud to introduce Gentell, a global wound care manufacturer that exemplifies these principles through its vertically integrated operating model.
Defining Vertical Integration in Healthcare Manufacturing
Vertical integration refers to the degree to which a company controls the entire lifecycle of its products, from raw material sourcing and manufacturing to packaging, distribution, and post-market support. In wound care, this translates to a tightly controlled production environment that enhances product quality, mitigates supply chain disruptions, and allows for cost-effective distribution.
Gentell has adopted a fully integrated model, operating ISO 13485-certified and FDA-compliant manufacturing facilities across multiple international regions. This structure allows the company to maintain oversight of each stage of production, ensuring consistency in both product quality and availability.
Relevance to the New Zealand Healthcare Context
Healthcare providers in New Zealand are acutely aware of the vulnerabilities associated with fragmented global supply chains. Issues such as product backorders, long lead times, and variable pricing have become increasingly common. Gentell’s integrated supply framework offers a solution that is especially relevant to this context.
By controlling the end-to-end process, Gentell can offer:
More reliable product availability, reducing the risk of out-of-stock items and supply interruptions
More stable and competitive pricing, due to lower dependency on intermediaries and external logistics providers
Aligned support and education, with product information, clinical guidance, and in-service training provided as part of a unified strategy
This model is particularly valuable in environments such as aged residential care, where frontline staff require accessible, easy-to-understand products that support safe and effective wound management.
A Simplified and Clinically Relevant Product Offering
One of the distinguishing features of the Gentell range is the clarity of its product nomenclature. Each dressing is named according to its composition and function — for example, Hydrogel, Foam with Border, or Calcium Alginate. This approach removes ambiguity from product selection and facilitates better clinical decision-making.
In practice, this simplicity contributes to:
Reduced errors in product ordering and substitution
More efficient training and upskilling of clinical staff
Increased confidence in product use, particularly in lower-acuity or resource-limited settings
This is not only an operational benefit but also a meaningful contribution to patient safety and workflow efficiency.
A Strategic Partnership for Long-Term Value
The introduction of Gentell to the New Zealand market reflects Venture Medical’s commitment to offering solutions that are clinically sound, operationally reliable, and economically responsible. Gentell’s integrated model allows us to provide:
A comprehensive, evidence-aligned range of wound care products
Consistency in quality and supply
Transparent product design and naming
Support tailored to the needs of the local healthcare environment
We believe this approach represents a forward-thinking solution to many of the current challenges faced by wound care providers in New Zealand.
At Venture Medical, we understand the pressure that providers face to deliver high-quality wound care while managing limited resources. By partnering with Gentell, our goal is to support clinicians with dependable, clinically appropriate products that also help bring overall costs down.
We welcome you to explore the Gentell range and consider how a simpler, more sustainable approach to wound care could benefit both your teams and the people in your care.
